Internet success

Here are a few of the things we've done to help our clients not only meet but exceed their goals:

How to turn a nightmare of a web site into a money making machine.

Going up! How to move up in the search engines, increase sales and save thousands.

Going from $0 (actually negative cash flow) to making thousands just from their web site.

An artist's web site that is so easy to work with, even someone who's afraid of technology can keep it up-to-date.

Problem:

PowerSpeaking™ is a well-established training company in Redwood City, California. They had a web site for several years that was so cobbled up it was impossible for their clients to find anything let alone place an order.

They were having trouble getting their designer to add new content. They would put in a request for an update and it would take weeks for the information to be added to the site.

After shopping around and spending thousands of dollars on "comps" they came to us to build a new web site.

What we did:

First, we completely redesigned their web site with intuitive navigation. Their clients and prospects can get to any place on the site in three clicks or less.

Second, we set up an ordering system so they could take registrations online. This is a unique system. Some of their orders are from large corporations using a purchase order, while others are from individuals paying with their credit cards. The system is also set up to return complete details on the workshops once the credit card has cleared.

Third, the president of the company and his daughter are very accomplished photographers. We added a gallery so they can add their own photographs.

The Results:

Probably the best way to describe the results is to let Mary McGlynn, the co-owner speaks in her own words:

Dan, you walk on water. After two years of operation of our new web site, we are sending a belated thank you. We get compliments weekly. We are getting a five-fold increase on hits, and we have 70% of our public programs registering via the web. We are proud every single time we refer our clients to the web. Thank you!

As you know, our previous web site was a nightmare: jerry-rigged, items added over the course of years with little attention to navigation. We made it hard for our customers to find information and to get business via the web. Thanks to your complete revision, we have a site that has the look, feel, and quality of the business we are known for. Navigation is logical and easy. On-line ordering is a no hassle process. Our secured site for credit card use allows us to sleep comfortably. With your regular, gentle guidance, our maintenance and updates are done quickly and professionally.

So what are the results?

Navigation is so e-a-s-y! The main objective of the entire overhaul was for clients to be able to find information without throwing up their arms in disgust and frustration. When we get those weekly positive comments from clients, we pay homage to Dan Smith!

It is easier for clients to sign up for PowerSpeaking, HighTechSpeaking and FastTrackSpeaking. Moira (the office manager) comes in each morning and two hours of work is cut down to 15 minutes!

We have increased productivity with the automatic registration, with the auto responder via email and PDF.

Fees are automatically deposited into our account in a secure fashion. In this day of on-line fraud we always need to worry about the safety and security of credit card transactions. With the research and implementation of the credit card payments, we feel relaxed.

Fast turn around has always been a part of your MO. We can count on getting requested changes done to our specifications within 24 hours, and sometimes within two hours.

Thanks, Dan. You're the best!
Mary McGlynn

Problem:

Lifeline Productions develops radio scripts for Christian radio stations. Hen they came to us they relied on the radio spots to market their scripts. They were getting 8,000 visitors to their web site each month but very few were converting into sales.

In order to add new scripts they had to wait up to three years and pay $2,500 to $3,000 for their service provider to add them to their shopping cart. I addition they were paying a very high percent of each sale for their credit card processing.

What we did:

First, we redesigned the entire web site for ease of navigation and eye appeal. Then we reorganized the scripts into a logical order, added a drop down menu for selection and cross-referenced the scripts to the CD's they offer.

Next, we added a shopping cart so they can add their own scripts to the web site whenever they want and set them up with their own online credit card processing.

Finally, we optimized the web site for the search engines and got them started on their own search engine submission program.

The Results:

Dramatic! Within weeks the web site moved from being lost in the search results to being number 6 on the first page.

The conversion of their visitors to paying customers has more than doubled. They are saving thousands of dollars every year on the fees they were paying.

Best of all, they can add new scripts as quickly as they are created and they are no longer dependent solely on the radio stations for their referrals.

Problem:

Lifefocus had a web site posted on the Internet for several years to promote a retirement planning software. The program was reasonable priced at $19.95 but no one was buying.

What we did:

First we had a lot of discussion on the pricing issue. People connect cost with value. After much discussion we convinced the client to raise the price to $79.95, four times what they were originally asking.

Next we redesigned the entire site, taking quotes from the book with the opening line:

More Sensitive Than Sex,
More Powerful Than Politics ...

We're talking about the meaning of money in your life.

A real eye catcher. The redesign included search engine optimization on the pages and a sales page complete with a six month guarantee.

The Results:

Without any further marketing, on line or off, sales skyrocketed from none to thousands of dollars. The page currently has Goggle page ranking of 4 out of 10 (which is good) and links from sites such as business.com.

Problem:

Jim Babcock does some great painting and wanted to get more exposure using the Internet. His wife, Vicky came to one of my workshops but was so overwhelmed by the information that she didn't feel comfortable staying for the whole workshop. I made arrangements to visit her for a private consultation.

As a struggling artist, funds were very scarce and they needed a site they could maintain themselves with limited computer skills.

What we did:

We worked with Jim and Vicky to design a very simple web site that would feature his art, be search engine friendly and give them the ability to take orders online. We added a gallery so they could quickly and easily add pictures using just their web browser.

Results:

Designed and built the web site sonomasierraart.com. The site uses both the Gallery and Freedom Editor so they can add their own images and content. Even though Vicky was afraid of "breaking something" she built the entire image gallery.

Here are some comments from Jim:

I would like to express my gratitude to you for all the effort and hard work you put forth creating my web site. The finished product is truly impressive.

As I have no computer experience, I really had no idea what would be involved in the process. You painstakingly strategized every phase of development and continually welcomed my input to better help you customize the site to meet the needs of my art business. As a result, I have a web site that is visually attractive and user-friendly to even the most inexperienced computer user.

I appreciate your designing the site to easily enable me to update the images of my art into the various galleries. Although I am not computer-literate, I feel like an experienced pro using this feature!

I also like the slide show capability within each gallery. It displays the images quickly and in a way that is actually fun for the prospective buyer to view.

Clearly you are an artist in your own right, as is obvious in my wonderful web site. I would highly recommend your services to anyone wishing to establish a new web site or even just enhance a currently existing one.

Jim Babcock

Find out more about how our program works and how to get the most out of your Internet marketing resource.

if your ready to explore the options, please feel free to drop me a line or give me a call (800) 606-1255. My name is Dan Smith and I look forward to helping you build a great web site.