The Google +1 button is ever changing! Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook’s sharing button, when on a web page, clicking the +1 button will also offer the option to ‘Share on Google+.’ Doing so will allow the user to add a comment, choose a Circle to share it with, and share!

This is an improvement from the +1 button’s previous functionality, whose sharing power was limited to a tab on the user’s Google+ profile. Here is a video overview of the +1 button’s new functionality.

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Sharing With Google+ Circles: the ‘Share to Google+’ option now included as a function of the +1 button allowing users to select specific Circles to share web pages with on Google+ and letting the user add a comment as well.+Snippets: Users will also notice that when they click the ‘Share to Google+’ option, the web page’s title, an image, and a description automatically gets pulled in, just like Facebook’s sharing feature. Google also announced that publishers can customize the code of their +1 button to change what gets automatically pulled into the +snippet.

The +1 was already powerful for marketers, with the button now embedded on more than 1 million websites and generating a total of 4 billion daily views. Websites that use Google’s +1 button generated 3.5 times more traffic from Google+ than websites that don’t have the button installed. This is impressive as is, but the button’s newest features will undoubtedly make the button even morepowerful.

With users’ new ability to share content on the web with their Circles, your content’s potential to spread even further and reach more people increases dramatically. If you don’t already have the +1 button installed on your website/blog, don’t wait any longer. You could be missing out on a major opportunity to expand the reach of your content, increase traffic and leads.